How would our marketing system change if manufacturers were required to set fixed prices on all products sold at retail and all retailers were required to use these prices? Would a manufacturer's marketing mix be easier to develop? What kind of operation would retailing be in this situation? Would consumers receive more or less service?
Thursday, 28 April 2016
How would our marketing system change if manufacturers were required to set fixed prices on all products sold at retail and all retailers were required to use these prices?
20:03
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